This Natural Diamond Council report is based on research conducted by respected third-party organisations and reliable secondary sources - addressing in great detail many myths and misconceptions about the natural diamond. In particular, those relating to the environmental footprint of mined diamonds vis-a-vis lab grown. Misinformation relating to 'sustainability' attributed to lab-grown diamonds still exist and continues to crowd the narrative.

Take time to read the full report here and you will walk away enlightened and perhaps better appreciate why the natural diamond is considered to be the ultimate precious gemstone. You can even download the PDF report for later reading.

Various Forms of Natural Diamond Crystals - Photo Courtesy: De Beers Group

Discover the key distinctions between lab-grown and natural diamonds.

Understand why the two are very different products and why they appeal to a different audience and are creating a demand for jewellery products which did not exist before.

Lab-grown diamonds or more precisely synthetics, which are typically produced in under a week in a factory should not be equated to natural diamonds that have taken anywhere from one to three billion years to form deep in the earth's crust.

Distinctly dissimilar rough diamond crystals. L: CVD C: HPHT R: Natural -Photo courtesy GIA - Shigley 2015